The year 2023 was a time of rediscovery for Bollywood, with big-ticket releases like “Pathaan,” “Jawan,” “Animal,” and “Gadar 2” creating buoyancy. However, as we hit the six-month mark in 2024, the industry faces a stark reality: no-shows and underperforming blockbusters.
Source : TOI
The Big Disappointments:
Films like “Fighter,” “Maidaan,” “Bade Miyan Chote Miyan,” and “Chandu Champion” were expected to reel in star fan bases but fell flat at the box office.
A-list male stars—Hrithik Roshan, Ajay Devgn, Akshay Kumar, Tiger Shroff, Kartik Aryan—whose presence usually guarantees success, are experiencing turbulence.
Source:- BBC news
The entire industry is feeling the impact.
The Real Metrics:
Ignore the ‘crores ki opening’ game; focus on simple math. Most big-budget films haven’t made more than their production costs.
Unexpectedly, mid-range films like “Teri Baaton Mein Aisa Uljha Jiya,” “Shaitaan,” “Article 370,” and “Madgaon Express” have kept things afloat.
These films didn’t rely solely on star power; they prioritized storytelling.
Examples:
“Teri Baaton Mein Aisa Uljha Jiya”: Shahid Kapoor and Kriti Sanon shared the spotlight, and a memorable climactic sequence stole the show.
“Shaitaan”: Ajay Devgn and R Madhavan worked together, with the story leading the way.
In this free-fall, Bollywood must find its footing. Is there a bottom? Only time will tell. 🎬🌟
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