Because the theatrical medium isn’t performing as well as predicted for comparatively smaller films, premiering on the OTT platform is just a financial decision. Dinesh Vijan has given some of the biggest hits on OTT, so landing a solid deal for the Laxman Utekar-directed picture wasn’t tough According to a source close to the development, only the digital rights to this film have been acquired for Rs. 70 crores.
Here’s the first reveal of the movie poster –
The revenue from the satellite will be greater than Rs. 70 crores. Laxman Utekar’s previous film, MiMi, did well for Netflix, and many who have watched it have praised it. The strength of the film’s director, substance, and producer credentials has culminated in this massive agreement. Dinesh has also shown respect for the OTT space by providing credible material despite the lockout the source told more While Govinda Naam Mera is a far more commercial film, the market is startled to find Laxman Utekar’s film earning more money from digital rights than Govinda Naam Mera. Content takes precedence over anything else. This funda is more relevant today than ever before.The yet-untitled Maddock Production will be available on Netflix early next year. Are you excited for the release of this film?
