It helps that the customs Shah mentioned in the movie have a solid foundation in Hinduism. And that Kantara was created by a business with ties to the Minister of KarnatakaSimilar to this, the party has attempted to gain support throughout the south by highlighting cultural icons and products that are deeply rooted in the area and that have a significant secondary Hindu identity and can be easily incorporated into its Hindutva message. Examples of these include films, movie stars, and literary and historical figures.
Source: India Today Conclave
Gains in the south will have a significant impact on the BJP’s outcome in the 2024 Lok Sabha because it anticipates a decline in support in the north compared to 2019. This emphasizes the urgency of the party’s goal to expand its network.
The BJP has highlighted the famed Tamil saint and poet Thiruvalluvar as one path to the state’s future in Tamil Nadu, a state where sub-nationalism runs deeper than others and where national parties have not held power for long.
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