Amul’s strategic shift is driven by several factors. Firstly, it recognizes the changing consumer preferences and the increasing demand for a wide range of food products beyond dairy. The COVID-19 pandemic accelerated this trend as people sought convenient, nutritious, and high-quality options. Amul aims to tap into this burgeoning market.
Source:-business standardTo achieve this, Amul is leveraging its well-established distribution network and brand reputation. The cooperative is introducing new product categories such as frozen snacks, sweets, ready-to-eat meals, and bakery items. These offerings are designed to cater to the evolving tastes and lifestyles of modern consumers.
Source:- the mysticaFurthermore, Amul is focusing on innovation and technology. They are investing in research and development to create innovative and premium products that resonate with consumers. This includes using cutting-edge processing and packaging techniques to ensure product freshness and quality.
Amul’s foray into the foods space also involves strategic collaborations with local and international players. These partnerships help the cooperative access new markets and expertise in various segments of the food industry.
In addition to expanding their product range, Amul is also prioritizing sustainability. They are working on enhancing their supply chain to reduce carbon emissions and promote eco-friendly practices, aligning with the global trend toward environmentally responsible business operations.
Overall, Amul’s big pivot into the foods space is a well-thought-out strategy to capitalize on evolving consumer preferences, strengthen its brand presence, and contribute to the growth of the Indian food industry. With its rich history and commitment to quality, Amul is well-positioned to make a significant impact in this new endeavor
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