We all know how fascinating Apple’s products are and how smooth its ecosystem is. but I am not going to talk about its products’ greatness today.Let us try to learn the lessons of packaging through apples.
You may think, Why waste time and money on the packaging? The answer is because packaging is your portable billboard and an important tool for marketing your product.Apple’s products come in a minimalist white box. The box is so simple, clear, and minimalistic that it is communicating the message of a clear, exact, and amazing product. On the front side of the box, you might see a large picture covering the entire front portion. On the side, Apple has its logo and device name.
As they say, less is more in marketing, and Apple certainly follows that.Another interesting thing about Apple is that the designer of the boxes spends hours and hours just to perform the simple act of opening the box. As soon as you open the box, a sound comes out, which increases the anticipation of the product. Although you know what you are doing, it is a psychological fact. As a marketer, you always want your customer to be excited to unbox your product.Inside the box, the materials are placed one by one, starting with the main device, then the warranty cards and Apple logo, and finally the charger wire and adapter (which you might not see now).What are the things to keep in mind while designing the packaging for your product?
- Your packaging is the first impression your product makes, and you know the first impression is the last impression.
- There are thousands of products on the shelf that might be similar to yours; to fix the eyes of potential customers on your product, the packaging should be catchy yet simple to understand and memorize.
- The customer’s experience is enhanced by the premium packaging of the product, leading them to tend to purchase your product again. Many people keep product packaging with them at all times.Apple has been creating its brand value from day one, and it’s not going to stop, that’s for sure.
