Cadbury Bournvita, India’s favourite barley malt drink and a product adored because of its narrative on liberal parental involvement and preparedness, has yet another stark reminder for society to recognise and nurture every child’s individual potential.
We have always decided what the futures of our children should be as a society. Despite the fact that we want the best for them, we frequently ignore our children’s natural talents and inclinations and steer them in the direction of a particular vocation, and the brand has made the bold decision to do something to communicate this in a way that sticks and emphasises the point.It changed the ubiquitous Bournvita jar in every home.and made the jars into things they weren’t meant to be, such as cooking oil bottles, toilet cleaner jars, egg boxes, tissue paper boxes, glass cleaner bottles, ketchup bottles, soap boxes, and boxes for tissue.
These jars have Bournvita powder inside, but they don’t appear to be Bournvita jars.rnrnrnIn order to help them draw a comparison to situations where children are indeed forced to follow a prepended path that may collaborate for others but may not be true to each child’s individual potential, the intention would be to shock consumers when they look out for the iconic Bournvita jar at shopping hallways and the company’s direct-to-consumer website and notice these strange-looking packs.Comment your thoughts below.
