The Indian Council of Medical Research (ICMR) has released a set of dietary guidelines, drawing attention to the problem of false claims on labels that may negatively affect customers’ decisions.

    It draws attention to a clear illustration of how misleading “sugar-free” product labels can be. These goods may appear to be a blessing for those with diabetes or who are watching their weight, but their nutritional profiles may be drastically altered by their high fat, refined grain, and hidden sugar content. 

    Source: Times of India

    In a similar vein, fruit juices that are bottled may include as little as 10% fruit pulp and the remainder added sugars and other ingredients. The recommendations emphasise how crucial it is to read labels carefully beyond the alluring health promises. Phrases like “organic,” “whole grain,” and “natural” might not imply these characteristics in the final product. 

    Even if the actual contents might not live up to expectations, manufacturers frequently use these words to capitalise on consumer inclinations for healthier solutions. The ICMR also challenges the nutritional claims, arguing that phrases like “high fibre” or “low calorie” are imprecise statements in the absence of supporting data. 

    Source: Moneycontrol

    Sadly, the ICMR’s recommendation does not really address the requirements of those with food allergies. For instance, since even minute amounts of gluten in food can cause negative reactions in celiac disease patients, it is essential to accurately identify gluten-free products in order to manage the condition and ensure the patients’ wellness. 

    The medical association needs to push for more openness and compliance with laws on gluten-free labeling.Food labels that are misleading encourage the continuation of unhealthy eating habits, which exacerbates obesity and other issues. The ICMR has issued a clear call to action, urging consumers to make thoughtful and cautious decisions about what is best for their families and themselves.

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