In a major development for Indian cricket, fantasy sports platform Dream11 is poised to replace BYJU’s as the principal jersey sponsor for the Indian cricket team. The Board of Control for Cricket in India (BCCI) is reportedly in advanced talks with Dream11 for a lucrative sponsorship deal that would see the company’s logo emblazoned on the Indian team’s jerseys.
BYJU’s, the Bengaluru-based edtech firm, has been the Indian team’s principal sponsor since 2019, but the contract between the company and the BCCI is set to expire soon. Dream11, a popular fantasy sports platform, is now emerging as the frontrunner to secure the coveted sponsorship rights.
Source:- mykhel
Sources close to the matter have indicated that the BCCI and Dream11 are close to finalizing the deal, which is expected to be a multi-year agreement worth a significant amount. The partnership would provide Dream11 with extensive brand exposure, as the Indian cricket team enjoys a massive following both domestically and internationally.
Dream11 has established itself as a prominent player in the fantasy sports industry, offering cricket, football, and other sports enthusiasts the opportunity to create virtual teams and compete against each other based on real-life player performances. The company has witnessed remarkable growth in recent years and has become a household name among sports fans in India.
The potential collaboration between Dream11 and the Indian cricket team aligns well with the current trend of sports entities partnering with digital platforms. With the increasing popularity of fantasy sports, the BCCI sees this as an opportunity to tap into the growing fan engagement and monetization potential that Dream11 brings to the table.
If the deal is finalized, it would mark a significant milestone for Dream11, propelling the company to new heights in terms of brand recognition and market visibility. The Indian cricket team, known for its loyal fan base, would offer Dream11 an unparalleled platform to reach millions of cricket enthusiasts across the globe.
Source:- Editorji
While the financial details of the potential sponsorship agreement have not been disclosed, sources indicate that the deal could be one of the most valuable in the history of Indian cricket. The BCCI, as the richest cricket board in the world, is known for securing lucrative sponsorship deals that benefit both the team and the sponsors.
As the talks between Dream11 and the BCCI progress, an official announcement is expected in the coming weeks. If all goes according to plan, cricket fans can soon expect to see the Dream11 logo prominently displayed on the Indian cricket team’s jerseys, signaling a new era of partnership between Indian cricket and fantasy sports.
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