This is not a case of being priced out, but rather a testament to broadcasters’ unwillingness to pay what the women’s game deserves, Gai told Bloomberg in a Thursday interview.
Audience figures show that the Women’s World Cup 2019 in France was a catalyst for change in terms of television viewership. We recognise the opportunity for women’s football.
We must now work together to capture it. Gai told Bloomberg that bids from Italy, Germany, France, and the United Kingdom had been rejected, but he did not name the broadcasters.
The World Cup will be held in Australia and New Zealand next year, beginning on July 20. On Saturday, the draw for the tournament’s finals will take place in Auckland.
FIFA has urged broadcasters to “pay what the women’s game deserves” for World Cup rights in 2023.
By tirupatinews
