In the early days, the BCCI was a mere shadow of its current stature, often struggling to make ends meet and facing criticism for its lack of infrastructure and organization. It was even subjected to insults and belittled by other cricketing nations, who viewed India as an inferior cricketing force.
However, a turning point came in the 1990s with the advent of television broadcasting and the rise of commercialization in cricket. The BCCI astutely recognized the potential of these new avenues and seized the opportunity to revolutionize Indian cricket.In 1993, the BCCI broke away from its traditional broadcasting partner, Doordarshan, and sold the television rights for India’s home series to Trans World International for a staggering $600,000. This move opened the floodgates of revenue for the BCCI, as cricket broadcasting became hugely lucrative, attracting a massive viewership and generating substantial advertising income.
ufffcsource:- study q iasThe BCCI’s financial muscle further strengthened with the establishment of the Indian Premier League (IPL) in 2008. The IPL, a franchise-based T20 league, quickly became a global phenomenon, captivating audiences worldwide and generating massive revenue through broadcasting rights, sponsorships, and merchandise sales.
Source:- the indian economyThe IPL’s success catapulted the BCCI to the top of the cricketing world, transforming it from a struggling organization to a financial powerhouse. Today, the BCCI is estimated to be worth over $10 billion, dwarfing the wealth of any other cricketing body.This financial dominance has translated into on-field success as well. The Indian cricket team has become a juggernaut in world cricket, winning numerous World Cups and consistently ranked among the top teams.The BCCI’s journey from obscurity to global hegemony is a remarkable story of strategic vision, financial acumen, and the ability to harness the passion of a nation for cricket. The organization’s rise has not only transformed the landscape of Indian cricket but has also significantly impacted the global cricketing landscape, making it a force to be reckoned with.Share your views comments
From insults, a ‘Reliance World Cup’ to today’s hegemony: The rise & rise of BCCI
By tirupatinews
