The advertisement, featuring Kumar, Devgn, and Khan, has drawn attention for its promotion of pan masala products. Critics have pointed out what they perceive as a contradiction between Kumar’s involvement in the ad and his previous acknowledgment of the health hazards associated with pan masala and tobacco products.
Approximately a year ago, Akshay Kumar publicly stated his decision to disassociate himself from promoting pan masala and similar products, acknowledging the health implications associated with them. His move was welcomed by many, emphasizing the influential role celebrities play in shaping public perception and behavior.
Source:-u00a0 MSN
However, Kumar’s recent participation in the surrogate advertisement has sparked accusations of hypocrisy, as social media platforms and various forums are abuzz with discussions questioning the actor’s integrity and commitment to the cause of public health.
The use of surrogate advertising, where a product prohibited from direct advertising finds a way to promote itself indirectly, has been a contentious issue, especially when it comes to products associated with health risks. Critics argue that the endorsement of such products, even indirectly, by prominent figures like Akshay Kumar, sends conflicting messages to the public, potentially undermining public health efforts.
As the controversy unfolds, Akshay Kumar and the other actors involved are yet to respond to the public’s concerns and criticisms. The incident has reignited the debate surrounding the responsibility of celebrities when it comes to the endorsement of products with potential health risks, emphasizing the need for clear guidelines and consistent actions to address such issues in the advertising industry.
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‘Hypocrisy’: Akshay Kumar features in new surrogate pan masala ad with Ajay Devgn, Shah Rukh, a year after apologising and ‘stepping back’ as brand ambassador
By tirupatinews
