Mastercard and the City of India’s at-large campaign have their finger on the mass’s pulse.

Hazel-free service and convenient accessibility
The two iconic brands tapped into their decades-old positioning of inherent residence and strength in consumers’ mindsets through the #LiveItUp and Ad campaigns, which generated a great stir in the marketplace.The Live It Up ad campaign has all of the classic underpinnings for evoking fantasy in the prospect’s mind through detailed elements and brilliant innovation in the background of people’s pent-up wishes from being confined to their homes for the last two years.The last two years have left us all with a covid wish list, and the campaign is encouraging people across the country to come out and make the most of what we haven’t been able to do. Enjoy life, step out, and levitate up with the city and MasterCard.
The emphasis was on developing a campaign structure that capitalized on the strengths of the leading celebrities, specifically Tiger Woods’ dancing abilities, Rashmika’s rising fame, and Divine’s rapping abilities. The decision by the branch to extend the festival season campaign to Diwali was nothing short of brilliant. Indians of all ages, genders, and religions are in a celebrity frenzy as a result of their spending on items such as furniture, furnishings, utensils, jewelry, and so on.The campaign highlights the communication planning, research, understanding, and dedication of the team and management of MasterCard and Citibank. Full stop. The last couple of years has left us all wanting a lot more out of life, with many of us making a conscious effort to live it up with our loved ones.People are now ready to immerse themselves in small and big moments of their lives today, and just as they were all told to leave their dreams, desires, and wishes behind, MasterCard and Citibank are going the extra mile to help themWhat are your views on this, comment down below.