Reliance launched the food brand Independence to enter the food sector in the beverages, staples, processed food, and daily essentials segments.
Reliance registered Reliance Consumer Products Ltd. (RCPL) under Reliance Retail Ventures Ltd. (RRVL).u00a0RRVL is a wholly owned subsidiary of Reliance Industry Ltd. (RIL).The company made a foray into the staples industry last week by launching the brand Independence.This launch is currently only for Gujarat, on a pilot testing basis. And soon it will be launched throughout the entire country.
The products are set to be marketed at affordable prices. These products will be available at the Jio Mart and Reliance stores.After a few months, it will be available at retail stores.The line of products in the Independence include packaged water, biscuits, pulses, wheat flour, grains, and sugar.u201cI am happy to announce the launch of our own FMCG brand, Independence, which brings a wide choice of high-quality and affordable products, including edible oils, pulses, grains, packaged foods, and other daily-need products,u201d said Isha Ambani, Director, Reliance Retail Ventures Ltd.u201cThe brand stands for u2018truly Indian solutions for real Indian problems,u2019 which is articulated as u2018Kan Kan Mein Bharat,’ thereby evoking emotional attachment and instilling a sense of inclusiveness amongst Indians.u201drnrnrnrnrnrnrnrnrnrnrnrnWhat do you think of this move by the RIL? Can Reliance have success in the staple food market? Comment below
