Swami Ramdev has crafted a multi-faceted plan to address the recent challenges faced by Patanjali and propel the company towards growth.
Firstly, he plans to expand the Patanjali brand by listing four more companies on the stock market by 2027. These include Patanjali Ayurved, Patanjali Wellness, Patanjali Lifestyle, and Patanjali Medicine. This move is aimed at boosting the company’s market capitalization and extending its market reach. Ramdev aims to position Patanjali Ayurved, which focuses on FMCG products, as a cornerstone of the group’s expansion strategy
Source:- BBC news
In addition to financial restructuring, Ramdev is focusing on scaling up Patanjali’s wellness and healthcare services. He intends to increase the number of Patanjali Wellness Centers significantly, adopting a franchise model to establish a presence in every tehsil across India. This is part of a broader strategy to enhance the accessibility of Patanjali’s holistic health services
Source:- India today
Moreover, in response to recent legal and regulatory challenges, Ramdev is keen on bolstering the company’s compliance and public image. He has publicly apologized for previous issues related to misleading advertisements and is committed to aligning the company’s practices with regulatory standards to avoid future conflicts (mint).
This comprehensive strategy aims not only to stabilize Patanjali amidst its current difficulties but also to set a robust foundation for future growth and expansion.
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