The Allure of Podcasts & it’s Rise in Popularity Across the Globe

That is the allure of podcasts, which are becoming more popular than ever currently. The rise of digital media, including podcasts, has not decelerated since the Covid-19 pandemic. Actually, podcasts existed before the internet. They first went by the name audio blogging, dating back to the 1980s. Like the first bloggers, these were ways for everyone to share.
Actually, podcasts predate the internet. They return. However, it took another 20 years before the genre gained popularity because there were no ways to disseminate the recordings. The idea of transferring these audio blogs to an audio player as an MP3 file became popular in the early 2000s with the surge in the popularity of portable audio devices like the iPod.
Image Courtesy: BrandasticThe podcast format has exploded in popularity as life gets busier. Listeners can multitask while listening to audio content. According to recent research, 22% of podcast listening occurs while driving, 11% occurs at work, 49% is done at home, and 8% while working out. A podcast’s length often allows for an in-depth discussion of subjects or a long chat between two persons. The ability to adjust playback is one of the best features of listening to podcast episodes that have been downloaded. It is much simpler to go at your own pace and to have the option to rewind and fast-forward when listening to a podcast.The format of podcasting has the advantage of providing limitless alternatives and variation. You can typically find podcasts online on any subject you would be interested in. While the end consumer benefits majorly from all this free information, the authors put a great deal of effort into it. Costs associated with the equipment and manufacturing time alone can be substantial. Many podcasts have sponsors and run minor amounts of advertising to assist in offsetting the cost. The use of podcast advertising by businesses to draw in new customers from the podcast audience has increased over the past several years.The sponsored advertising trend for podcasts is encouraging for marketers and consumers alike. An increased motivation to provide material results in more themes that appeal to more listeners, which increases ad revenue. One thing is obvious as the popularity of podcasts rises year after year: human beings love to listen to each other talk.Will listeners be willing to pay for early access to podcasts, ad-free listening, and/or exclusive content from their favorite podcasters?