In his column “The Taste,” Vir Sanghvi bids farewell to Vistara, the airline that has become synonymous with quality air travel in India. Vistara, a joint venture between Tata Group and Singapore Airlines, has earned a reputation for its exceptional service, modern fleet, and a more premium flying experience. Despite its success, the airline’s journey has been marked by challenges, particularly as it now merges into Air India, India’s national carrier.
Source:- bbc news
Sanghvi reflects on Vistara’s legacy, highlighting its role in reshaping India’s aviation landscape by introducing higher service standards. The airline’s focus on customer experience, premium services, and seamless connectivity made it a preferred choice for both business and leisure travelers. Its strong brand identity, built over the years, has been pivotal in changing how Indian travelers perceive air travel.
Source:- news 18
However, the merger with Air India poses significant challenges. Sanghvi points out that Air India, despite being backed by the powerful Tata Group, has struggled with modernization, fleet upgrades, and shedding its bureaucratic image. With Vistara now being absorbed into Air India, the task of maintaining Vistara’s high standards while integrating it into the larger, more complex operations of Air India will require careful management.
The transition could be a defining moment for Air India’s future. While Vistara’s legacy offers a solid foundation for improving Air India’s services, the integration also comes with logistical and cultural hurdles. Air India must maintain the innovation and customer-first mindset that Vistara championed while tackling its own long-standing issues, including outdated aircraft and inconsistent service levels.
Sanghvi’s farewell to Vistara is bittersweet, as he recognizes the airline’s contribution to Indian aviation and reflects on the road ahead for Air India as it seeks to revive and redefine its identity in the global aviation market.
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