In The Taste, renowned food critic Vir Sanghvi explores the phenomenon of luxury hotels thriving independently of major hospitality brands. He delves into the unique charm and appeal of boutique hotels and independent establishments that offer personalized experiences, setting them apart from the standardized offerings of large chains.
Source:- bbc news
Sanghvi argues that luxury is no longer solely defined by opulence but increasingly by authenticity and individuality. Guests are seeking unique experiences that reflect local culture and heritage, which big brands often struggle to deliver due to their cookie-cutter approach. Independent hotels can curate distinct atmospheres, incorporating regional art, cuisine, and architecture, thereby providing travelers with a deeper connection to the destination.
Source:- bbc news
hotels allow for bespoke services tailored to individual preferences. From customized dining experiences to personalized excursions, independent hotels can adapt more readily to guest desires, enhancing the overall experience. This level of service fosters loyalty and word-of-mouth referrals, critical for sustaining business in an increasingly competitive market.
Sanghvi also highlights the rising trend of travelers prioritizing experience over brand loyalty. As millennials and Gen Z become more prominent in the travel sector, their preferences shift toward seeking out memorable and Instagram-worthy experiences rather than sticking to traditional luxury brands.
The COVID-19 pandemic has further accelerated this shift, with travelers seeking safe, secluded, and immersive getaways. Independent luxury hotels often provide a more intimate setting, catering to this demand effectively.
In conclusion, Vir Sanghvi emphasizes that while big hospitality brands offer reliability, the allure of independent luxury hotels lies in their capacity to create unique and memorable experiences, ultimately redefining the landscape of luxury travel.
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