Wipro’s conscious client base trimming is about a bird in the hand than having two in the bush

u00a0Rather than aggressively pursuing a large and diverse client portfolio that may promise higher revenues in the future but also carries inherent uncertainties, Wipro has chosen to focus on maintaining a stable and reliable client base. This means retaining existing clients who have a proven track record of partnership and collaboration, and whose business needs align well with Wipro’s expertise and capabilities.Source:- the economic times
By prioritizing existing clients, Wipro aims to cultivate long-term relationships, foster trust, and deliver consistent value. This approach helps in reducing the volatility that can be associated with constantly seeking new clients, negotiating new contracts, and adjusting to different business dynamics.Furthermore, a conscious client base trimming strategy enables Wipro to concentrate its resources, efforts, and investments on serving the needs of a more manageable set of clients. This focus allows the company to deliver specialized solutions and personalized services, thereby enhancing customer satisfaction and loyalty.Source:- business English success
While this approach may not immediately yield the scale of having numerous potential clients in the pipeline, it provides a stable foundation for sustainable growth and profitability. It also safeguards Wipro against the risks of relying heavily on unproven or unpredictable clients, which could lead to financial instability and reputation damage.In conclusion, Wipro’s conscious client base trimming strategy emphasizes the value of reliability, predictability, and long-term partnerships, ultimately positioning the company for steady and well-managed growth in the dynamic and competitive business landscape
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