Instead of getting people excited about the Indian female cricketer, the promotional video caused a huge divide on social media. Some applaud the station for promoting equality for male and female cricketers, while others accuse it of widening the gap even further.
Rohit Sharma fans have accused the broadcaster of needlessly insulting the Indian women’s cricket captain just to promote her team. A 30-second promotional clip of her begins with a woman walking into her store at Gear and asking for a ‘sharmawari jersey’.
When her shopkeeper gives her Rohit Sharma’s jersey, she refuses to take it saying ye nahi dusri vali (not that, something else). The shopkeeper mocks her that you don’t seem to know much about cricket. She replied, It sounds like you don’t know much about her Indian cricket team.
She then shows him a picture of Indian all-rounder Deepti Sharma and tells him that she is also Sharma and represents the country. The video has inspired her Rohit Sharma fans to demand the broadcaster remove the video.
The intentions behind the video may be noble, but a certain segment of supporters felt it ruined its execution.
Finally, to promote the Indian women’s cricket team, they made fun of him, one of the most popular faces in world cricket. Critics of advertising think there are better ways to get the message across.
